When I was starting my first business,
I read a lot of books on marketing and how to create
marketing plans and marketing campaigns. The problem
was, they didn't really apply to my self-employed
"micro" business. (They kept referring to "your
marketing manager" as the person who should do the
tasks...Ha! Not only was I my own marketing manager, I
was the business manager, and the CFO, and the person
who cleaned the office, too!)
So I took everything I was learning
that applied to larger businesses, and created a
simplified version of a marketing plan that was
practical and applicable to my one-person business. I
then shared this marketing planning guide with my
clients and found that it was scalable -- if they had
zero employees or 15 employees, this marketing planning
process still worked for them.
I'm happy to share this marketing
planning process with you. Here's to your success!
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