Copywriting 101 for Small Business Owners

Copywriting 101 is an interactive teleclass designed specifically for small business owners looking to put their message into words correctly, persuasively and stress-lessly.

Learn how to grow your  copywriting skills and marketing materials (including your website text) will be more polished, professional, powerful and effective than ever.

When you write, you are making a powerful statement about yourself and your company. You need to ask yourself:

• Am I getting the results I want?

• Am I presenting my business in the best light?

• Is my writing tailored to the medium I'm using and the market I'm targeting?

• Is my message clear, concise and easily understood?

In this five-week teleclass, you will learn:

• What is copywriting?
• How to write headlines, subheads and bullet points that grab attention
• Turning your prospect’s pain into your sale
• How writing for the web and writing for print differ
• Being correct enough vs. having a Grammar Police mentality
• What is your style? Tone? Approach?
• Transforming FAQ and Testimonials into marketing copy
• Writing brochures, articles, websites, letters and newsletters
• ...And much more!

Put your new skills into practice: Each week, you will have the option of completing homework assignments that allow you to put your new knowledge to work for you. From mission statements, taglines and FAQ, to headlines, testimonials and bios, you will have the opportunity to receive personalized feedback from the instructor on your own writing and ideas.

All this, plus a student guide full of resources for you.

This teleclass meets one hour each week, for five weeks.

This workshop is offered via live teleclass format with an instructor.

Teleclasses are live workshops that are given over the telephone where you can interact with the instructor and the other students. Teleclasses are a great way to learn, because you can learn from the convenience of your home or office.

The live teleclasses will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it at your leisure. Class recordings are generally made available within 24 hours of the class date. For instance, if a class is held on a Tuesday, the recording will be available for downloading on Tuesday afternoon or Wednesday morning.

View our Calendar for class schedules.

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