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What Students Say...

The Marketing To Women class was very helpful in offering specific, valuable tips on what women really want and are looking for with information. I will be changing my website to reflect these ideas, and adding more coaching options to be more client-focused. The price for this class was easily justified!

--Barbara Brady

Intercultural & Transition Coach

What Students Say...

It was great that you kept the opportunity open to ask questions at any time. My ‘aha’ moment was realizing that it is most important to give your target audience what it wants and not get caught up in your emotional attachment to the text.

--Dezi Koster
Life/Results Coach and Trainer

Marketing to Women

with Alicia Smith

Learn what women want and how they prefer to purchase products and services

Course Overview

What's more important?

Learning about how women buy
The product or service you are selling

(Hint: the answer is #1.)

In order to grow your business, you must understand women's lifestyles and what are their specific wants, needs and desires.

Women have power in the marketplace like never before. Nearly 80% of the consumer purchases are made or influenced by women. 89% of bank accounts are owned by women.

They want you to communicate with them in a way that is authentic. They want you to connect with them. Speak with them about what matters to them.

In this teleclass you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women.

By modifying your marketing to encompass women you make your marketing better for all your customers.

You Will Learn

In this 3-week teleclass, you will learn:

What women buy -- and why
The number 1 thing you must do in your marketing to women
The 10 (HUGE) mistakes we make when marketing to women
The keys to creating a woman-friendly website
How to market to women without alienating men
What women want and need from a shopping experience
How to re-write your marketing text so that it's inviting to women

What Students Say...

Karyn's range of topics covering every aspect of business is awesome. Marketing for Women was such a class. She has inspired and enlightened me to rewrite my websites applying her very detailed suggestions of how to capture and keep the interest of my intended clientele. I have been taking workshops for years with Karyn and will continue to do so for without them, I could not have built my business to where it is today. Her boundless energy and caring for the business of this struggling female neophyte is much appreciated. Thank you, Karyn, for designing this great class.

--Helga M. Genannt Matzko MA, CAGS, PCC
President, Coaching with Purposeful Intention

Length of Workshop

This teleclass meets one hour each week, for three weeks.

December 2
December 9
December 16

All teleclasses are

1:00 PM - 2:00 PM eastern

Format

This workshop is offered via live teleclass format with an instructor.

Teleclasses are live workshops that are given over the telephone where you can interact with the instructor and the other students. Teleclasses are a great way to learn, because you can learn from the convenience of your home or office.

The live teleclasses will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it at your leisure. Class recordings are generally made available within 24 hours of the class date. For instance, if a class is held on a Tuesday, the recording will be available for downloading on Tuesday afternoon or Wednesday morning.

What Students Say...

I wanted to thank you for an awesome class! Your passion for your business is apparent in the energy you exude in your presentation. Who would have thought that a day spent learning about marketing could be fun? I enjoyed the day and came away feeling motivated to implement the ideas you taught us. Your thorough step-by-step explanation of the marketing planning process is so helpful.

--Patricia Carr

Ducks In A Row Professional Organizing

About the Instructor

Alicia Smith has been self employed since 1978 and has started 6 businesses and sold 4 of them.

Registration Fee (in U.S. Dollars)

$110 for the three-week class

How to Register

View our Calendar for class schedules.

Class cancellation policy

What Students Say...

Karyn's classes are terrific: Organized, clear and full of helpful information. Karyn graciously shares her knowledge.

--Brianne Krupsaw

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